Pre-launch ยท Early access for owners
A defensible valuation, the readiness gap costing you money, and the fix-list to close it.
All measured against what SBA lenders require.
Built for laundromats, HVAC, home services, salons, restaurants, and other owner-run businesses. We'll email you when the first reports are ready, and nothing else.
The problem
Books that don't reconcile. A business that only runs when you're there. Two customers making up half the revenue. A lease the landlord won't transfer. Any one of these cuts your price. Together, they kill the deal.
Roughly 80% of buyers under $2M need SBA financing to close, and lenders won't approve a loan without proof: reconciled books, cash flow that can pay the loan, a business that runs without you. Without that proof, a financed buyer can't buy your business.
Most owners find this out at the negotiating table, after it's cost them dollars off the price. Or killed the deal.
What you'll get
A plain estimate of what your business is worth today, based on standardized owner earnings (SDE), with every number shown. Nothing hidden.
A pre-sale estimate, not a certified appraisal. An SBA loan will still require an independent appraiser at closing.
The six things buyers and lenders look at closely: owner-dependence, clean books, customer concentration, recurring revenue, lease transferability, growth trend. Each with a specific fix and how much it adds to your price.
Organized to the standard SBA lenders expect. Loan approval still depends on the buyer's credit and their lender. We get your side ready. We can't promise theirs.
The dollar gap between today's value and a buyer-ready one, plus a checklist ordered by what pays back first. A plan you can hand your bookkeeper or attorney, or work through yourself.
The gap is where the money is. Most owners never see the number until they've already left it on the table.
What you keep
Every document you gather for your readiness diagnosis comes together as one folder you can share. Hand it to buyers, brokers, SBA lenders, or your accountant. No scrambling for paperwork when a serious buyer finally shows up.
A well-organized folder that meets the standard SBA lenders expect. Doesn't guarantee loan approval. Doesn't replace the independent appraiser an SBA loan requires.
Inside the folder
For your kind of business
We read your business the way a serious buyer will, looking at the specific numbers, ratios, and paperwork that decide what you get paid.
What drives your price
What costs you the deal
What drives your price
What costs you the deal
What drives your price
What costs you the deal
What drives your price
What costs you the deal
What drives your price
What costs you the deal
How it will work
A short questionnaire that walks you through the specific numbers and paperwork we need for your business. Most owners finish it in one sitting, with their books open.
Your valuation, readiness score, and the gap and roadmap. One clean document, in plain language, with the math shown.
Close the gaps that move the price first. When you're ready to sell, you already have the folder a serious buyer can read and a lender can work with.
Who this is for
You got an unsolicited offer.
A buyer reached out, and you have no idea if the number is fair or a lowball. It's too early for a broker, but you need a straight second opinion before you say yes.
You're 1 to 3 years out.
A sale is coming, and you want to use the time fixing what actually moves the price. Not scrambling through paperwork when a buyer shows up.
Retirement, burnout, or health.
The reason isn't strategic, it's personal. You need to know what you can walk away with, and what has to be true for a financed buyer to close.
Founding members get early access when the first reports go out, plus a founding-member discount for life. We'll email you when it's ready. Nothing before.
You're on the list. We'll be in touch when the first reports go out.